✦ Who
Isabella Primera
CEO · Creative direction · Miami, Florida
Releasing music as Itzza Primera since 2018. The agency came out of learning to run her own account.
Headliner is a small studio with two bases. Creative direction and shooting happen in Miami, close to the client and their market. Production, editing and the day-to-day content run from Medellín, with our own team. We are not an agency that subcontracts: it is the same people from start to finish.
Three things change when a team is split like this.
A studio this size has no layers. The person who takes your brief is the one directing the shoot and the one answering on Monday.
A Florida hotel gets shot in Florida. No stock library, no pretending a place is somewhere else. The camera travels; the footage doesn't.
Publishing well every week is a production problem, not a creative one. That's where the Antioquia team comes in, and where the numbers start to work.
The Spanish content is not the English one translated.
The U.S. Hispanic market does not respond to a subtitle. It responds to a script written in its own language, with its own humor and references. We write both versions from scratch, and sometimes they deliberately say different things.
Releasing music as Itzza Primera since 2018. The agency came out of learning to run her own account.
A thirty-minute call. We tell you what we'd do and what it would cost.
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